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& nbsp; & nbsp; & nbsp; There is nothing more global exposure effect football movement, but there are many such as Adidas and Nike rival rivalry & nbsp; & nbsp; & nbsp; Rookie limelight is healthy nobility Shen floating & nbsp; & nbsp; & nbsp; International Herald Tribune reporter Jin Jing in Berlin, in New York reporter Lu Huaiqian coverage & nbsp; & nbsp; & nbsp;? American star Pablo Maas Eni and Mexican star Jaime Castro? Lozano per person only three hours of time to recruit players from the business on the streets and beaches of Los Angeles, the United States and Mexico were grouped team held a spectacular beach soccer. Their feet shoes brand, Adidas. & nbsp; & nbsp; & nbsp; & nbsp; This is the new design for the World Cup Adidas broadcast advertising. Americans wear Adidas is not surprising, strange thing is, American fans during the World Cup this year, only to see the Adidas ad because, Adidas bought the advertising rights during the World Cup. & nbsp; & nbsp; & nbsp; apparently, than the World Cup earlier in another duel has begun, this is a war will be the outcome of the game, because only two top rivals: Adidas and Nike. & nbsp; & nbsp; & nbsp; Adi: occupation World Cup & nbsp; & nbsp; & nbsp; & nbsp; Adidas soccer series is the only market in the field ahead of its rival Nike. In this market, Adidas accounted for 38% of global share, compared with Nike's high placing him second place seven points. Adidas World Cup this year at the home of Germany, Adidas was seen as a "home" campaign, of course, to take the lead. & nbsp; & nbsp; & nbsp; Adidas is the official sponsor of the World Cup, which means "Adidas" name will appear in the most prominent position in each of a football field. In addition, the capital of Berlin on the lawn of Parliament and the Prime Minister between Adidas built an exclusive sponsorship can accommodate 9,000 people in the open-air broadcast of the stadium, designed to not be able to buy World Cup tickets for fans setting. & nbsp; & nbsp; & nbsp; Adidas also all 64 World Cup matches to provide the game ball. The company said that football called "team spirit" of the new design since the beginning of December last year, has sold 10 million, they are expected to end this year, but also to sell 5 millio jordan 3 katrina 2018 n. & nbsp; & nbsp; & nbsp; of course, the most ruthless one move, when the number of Adidas buyout of all inside and outside the stadium all the billboards and television advertising rights, so that other international brands in the industry such as Nike, Puma, etc. "Nowhere settled." & nbsp; & nbsp; & nbsp; "This is our biggest ever promotion strategy," Adidas chief executive Herbert Hainer said - & nbsp; & nbsp; & nbsp; It is reported that Adidas pay more than the current world of advertising costs have been as high as $ 200 million. But the company predicts that the World Cup will enable the company's sales increased by $ 1.5 billion. & nbsp; & nbsp; & nbsp; Nike, VEIN consumer & nbsp; & nbsp; & nbsp; in any case, Nike is not a sign of weakness. Since the World Cup held in Germany, Adidas reap "proximity" cheap, Nike can only change the strategy, in a non-traditional way, to expand the company's momentum during the World Cup. & nbsp; & nbsp; & nbsp; March 15 this year, Nike and Google co-founded the world's first fan community site --Joga.com, in 14 languages ??covering more than 140 countries worldwide and regions. Fans can discuss favorite teams and stars through the website and enjoy the most exciting game pieces, but also video files downloaded to their iPod, computer, cell phone always enjoy. & nbsp; & nbsp; & nbsp; Joga.com is Brazil Vocabulary "joga bonito" (beautiful playing) named. Nike is expected to have millions of fans registered on the site. Nike's vice president of global brand management department Trevor Edwards said:? "The kids Internet chat, make friends, this is the day their world ...... do with a giant shoe giant advertising is gone. " & nbsp; & nbsp; & nbsp; Nike's marketing strategy and the effect has been amazing. The company expanded the brand's most prominent point is the most prominent players signing, was named the world's best players such as Brazilian Ronaldinho. In addition, Michael Jordan and Tiger Woods, etc. & nbsp; & nbsp; & nbsp; the United States specifically for the sports market, a well-known investment firm Galatioto Sports Partners, said Adidas can not feel comfortable advertising the advantages of the World Cup, Nike's market power can not afford to underestimate. "They (Nike) finger a jordan shoes online sale lways on the pulse of the consumer, know what they need." & Nbsp; & nbsp; & nbsp; It is reported that Nike will invest about $ 100 million during the current World Cup , although less than the scale of investment Adidas, but the ambition is unabated. ? Nike president Charlie Denson said: "Our goal is to become the number one brand (soccer series) & nbsp; & nbsp; & nbsp;." Unofficial "enjoy themselves & nbsp; & nbsp; & nbsp; In addition to Adidas and Nike this desperate duel old enemy, the competition TV, mobile phones, beverages and other manufacturers make war atmosphere of the World Cup in Germany is also less than the tension on the pitch & nbsp; & nbsp; & nbsp; In addition to Coca-Cola, McDonald's, Budweiser, Toshiba and other official sponsors, non-sponsors also seize the opportunity to compete for attention: one of the world's largest mobile phone operator in Germany T-Mobile, After an hour or so committed to spot game exciting for all users to send video footage of each game start; Samsung also launched the World Cup limited edition mobile phone E370, the phone is pre-set chic figure when David Beckham kicks have video clips to give fans . The hot pursuit of the Japanese e-commerce and so Sharp said it increased sales, mainly due to the strong desire of fans during the World Cup to buy flat-panel TV's & nbsp recent business report;. & nbsp; & nbsp; "There is nothing more athletic football effect of the global exposure. 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Earlier, the Chinese Olympic Committee partner is an international brand Adidas. & nbsp; & nbsp; & nbsp; in the context of the financial crisis, the consumer price requirements will be increasingly high, this is the best opportunity Quanzhou brand to enter the international market. Chinese Olympic officials analysis said that the future of China's national sports brand, will continue to rely on major sports events, with more professional product technology and more solid brand value, accelerate the process of internationalization, beyond the international top sports brands. & nbsp; & nbsp; & nbsp; the Olympic flame extinguished, the sports industry has brought a higher starting point, Quanzhou sports brand rapid change, will look into the "post-Olympic sports marketing era." In March, three once (China) Co., Ltd. successfully signed ???? Council in Kuwait, as its official worldwide sponsor. 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